A group of municipal and community partners, including representatives from the Municipality of the County of Antigonish, Town of Antigonish, St. Francis Xavier University, Antigonish Chamber of Commerce, Destination Eastern Northumberland Shores, and Paqtnkek Mi’kmaw Nation, worked with consultants Group ATN (GATN) in partnership with Tulle Tourism Consulting, to develop a tourism strategy and a new tourism brand for Antigonish.
Outreach and community engagement was a critical step in gathering information and input for this strategy. In February 2023, a focus was placed on community consultation with one-on-one interviews, public engagement sessions, and a survey.
The final strategy was presented to the working group of municipal and community partners in the Spring of 2023 and endorsed by Town council in the Fall of 2023.